Privacy Policy

Last updated: 25-11-2025

FinWave Accountants (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what data we collect, how we use it, how we protect it, and the rights you have under UK data protection law, including the UK GDPR and Data Protection Act 2018.

Who We Are
FinWave Accountants
Address: 5 Sandy Way, Birmingham, B15 1EQ, United Kingdom
E-mail: info@finwavefirm.com
Telephone: +44 121 630 6307
We act as the “Data Controller” for the personal data you provide.

What Personal Data We Collect
We may collect and process the following types of personal information:
• Identity and contact details (name, e-mail address, phone number, address)
• Financial and tax information needed for accounting or advisory services
• Business information (company details, payroll data, bookkeeping records)
• Website usage data (IP address, browser type, device information)
• Cookies and tracking data (analytics, maps, embedded third-party tools)
• Any details you submit through our contact forms or email communication

How We Collect Your Data
We collect data through:
• Online contact forms
• E-mail, telephone, and direct communication
• Documents you provide for accounting and tax services
• Cookies and analytical tools used on our website
• Third-party services (Google Analytics, Google Maps, form plugins, etc.)

Why We Use Your Data (Lawful Bases)
We process your personal data for the following purposes:
• To provide accounting, tax, payroll, and advisory services (Contract)
• To respond to your enquiries (Legitimate Interest / Consent)
• To comply with legal obligations (e.g., HMRC, AML checks)
• To maintain our internal records and practice management systems (Legitimate Interest)
• To improve our website and services through analytics (Consent)

Sharing Your Data
We may share your data with:
• HMRC and other regulatory bodies
• Professional advisers (ACCA, legal advisers, software providers)
• Service providers such as cloud storage, email hosting, analytics, and website tools
• Anti-Money Laundering (AML) and identity verification providers

We never sell your data.

International Transfers
Some third-party providers (e.g., Google, Microsoft) may process data outside the UK. We ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place.

Data Retention
We keep your data only for as long as necessary:
• Accounting and tax records: usually 6 years (legal requirement)
• Contact form enquiries: up to 12 months
• AML records: 5 years after the end of the relationship
• Website analytics: according to provider retention periods

Your Rights
You have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion (where applicable)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent at any time
• Complain to the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at info@finwavefirm.com.

Cookies & Tracking
Our website uses cookies for:
• Essential website functions
• Analytics and performance tracking
• Displaying embedded maps, third-party tools, and social media links

You can manage your cookie preferences through your browser settings or the cookie banner on our site.

Third-Party Links
Our website may contain links to external sites. We are not responsible for their content or privacy practices. Please review their individual policies.

Security
We implement technical and organisational measures to safeguard your personal data, including encryption, secure servers, restricted access, and staff confidentiality procedures.

Changes to This Policy
We may update this policy occasionally. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us
If you have any questions about this Privacy Policy or how we use your data, contact:
E-mail: info@finwavefirm.com
Telephone: +44 121 630 6307
Address: 5 Sandy Way, Birmingham, B15 1EQ, United Kingdom